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Juan Franco

Juan Franco, our Central America, South America & Caribbean Regional Sales Manager, brings with him more than 20 years of experience in the automotive equipment industry. Juan joined Snap-on in October of 2000 and has focused on growing Snap-on Equipment in Latin America, where he serves as Sales Director for Repair Systems & Information. As of July 2022, Juan has assumed the responsibility of representing Challenger Lifts in the area.







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